Advertising and marketing go hand-in-hand in Brazil. Advertising as well as marketing are art forms and attempting to put a successful campaign together without an experience Brazilian advertising agency is a modern day version of business Russian roulette. One of the top advertising companies in Brazil is Heads Propaganda, and the leader of that top-rated agency is Cláudio Loureiro. Loureiro has 25 years of advertising experience and the ads that come out of his agency show that he is a master when it comes to understanding the traditions, protocols, humor and the discourses of the Brazilian culture. Cláudio and his staff know the local regulations, tastes and the cultural preferences that exist in different areas of Brazil. For example, the north of Brazil is completely different than the south of Brazil in terms of culture, ethnic background and social sensitivities.
The Brazilian advertising industry is one of the best in the world. Heads Propaganda specializes in local, regional and country ads that bring a touch of sophistication, humor and excitement to any product or service that is available in Brazil. Cultural sensitivity and understanding the regulations and protocol are key ingredients in a successful advertising campaign. Businesses that want to advertise in Brazil must know the market. Trying to use an ad that was successful in another country usually doesn’t work in Brazil. Trying to translate existing ads into Brazilian ads rarely hit the mark, which is getting as much exposure as possible and as many sales as possible.
In order to sell products and services in Brazil, businesses must realize that women are prime targets. Women make up 40 percent of the workforce in Brazil, but most women have lower-paying jobs like teachers, nurses, and administrative support roles. Women are battling wage and sex discrimination, and ads that focus on their fight can make a huge impact on the market in one way or another. The best way to advertise in Brazil is to study the market, listen to the experts, and offer products and services that make life easier in Brazil.